Solutions To Combat Shoplifting and Employee Theft

May 30, 2019 by Leave a Comment

Shrinkage – Employee theft, shoplifting, clerical and vendor errors-is an issue that big and small retailers have in common. From Wal-mart to Target and whole-sellers like Costco, shoplifting is a common occurrence that cost the retail industry billions of dollars each year. 

Many small business owners in the retail industry choose to not prosecute the theft.  The reasons? The cost associated with prosecuting a shoplifter or employee theft is too costly for many of them and believe at the end of the ordeal it is in their best interest to take the theft as a business loss. 

For the big retail chains, theft is important and the measures they take to prevent, prosecute and avoid it are serious.  The profits are greatly diminished when shoplifting, employee theft, and vendor or clerical errors occur frequently in their business.

How can they be profitable if they do not combat a financially crippling problem?

 The retail industry’s shrinkage average nationwide is between 1%-2%, and for many retailers that is a big chunk of their profits that will disappear every year.  Big retailers like J.C. Penney and Costco have implemented shrink measures that have seen shrink reduction decrease tremendously.  Costco shrink’s rate is just 0.11% to 0.12% of sales and J. C. Penney has seen a decrease of 20% reduction in shrink dollars. 

The security measures they have been implemented in those stores are the big difference between out of control losses and security measures that are working out for them to prevent theft in their stores.

For many of these stores, implementing technology to combat theft is the first step they take in their quest to prevent it.  

Personnel training is another big change they take into consideration when dealing with theft.  Research has shown for many years now, that a happy employee is an employee that will, in the long run, be an asset to your business. Training employees, and providing them with a good salary are investments that many companies take seriously, and research has shown happy employees provide a better customer experience that results in less theft.

Shoplifting and employee theft are hard to combat and they can be hard to understand when looking at profits. There are solutions your store can implement to combat them and to give you peace of mind. Finding a solution is necessary and too important to ignore for too long.

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Cellphones On The Salesfloor – The Good, The Bad And The Ugly Of It

May 3, 2019 by Leave a Comment

The use of cellphones in the workplace has become more prolific over the years. It used to be that managers could put out a policy stating that the use of cellphones was strictly forbidden. I used to be in this camp and to a certain extent, I still am. As a Loss Prevention Manager, I saw the negative impact phones could have on customer service. Employees would focus on the phone at the expense of the customers. When the culprit was a cashier I would see the violators of the policy hiding the phone next to the register and texting in the midst of a transaction. That was totally unacceptable and did on more than one occasion result in a register error. Either merchandise was not properly scanned or the wrong change was tendered to the customer. In several cases, I had cashiers texting family and friends telling them to come in and go through their checkout lane. This would result in theft through passing or “giving back too much change” commonly known as cash theft. Of course, using the phone as a means of stealing from the store was the ugly of the cellphone issues. 

     The bad side of the cellphone conundrum is the customer service issues they cause. You have seen it, the sales floor employee looking at their phone and texting or looking through their music. Eye contact is almost non-existent. As a shopper, this drives me up to the wall. If the employees would spend as much attention to shoppers as they do their phones I can only begin to imagine the increased sales stores would enjoy. Now, as a manager in a college library, I have student assistants working for me who all have phones and most carry the phone in their back pockets. We have policies restricting when they can use the phone but often I have to correct them when they violate the policy and pull the phone out and begin texting. We have the policy in place for the same reasons that stores have (or used to have) the policy; to ensure customer service is the number one priority. Making the enforcement of the policy more difficult is that other supervisors are pulling out their phones and using them. This seems a bit hypocritical in my view.  

     There is a good side to allowing cellphones in a retail or customer service environment and it has softened me just a tad to the arguments in favor of them. If a store employee is on the sales floor and sees suspicious activity from a potential shoplifter the employee can quickly get in contact with a manager without looking for a store phone. 2-way radios are not always the most effective communication devices. Some associates keep the volume on their radios turned up and even if an earpiece is in use conversations can be overheard. I have had shoplifting suspects hear employees talking and drop merchandise as I was preparing to stop them for stealing. I have also seen customers get angry when they heard employees talking about them over radios. It could be talking about the customer’s behavior or something the customer was saying that was causing a disturbance. For example, the customer could be causing a scene about a return they were trying to do that was refused. Radios are just not always the best communication tool from a safety or security perspective. Cellphones make a convenient and more discreet method of communication and can even include text messaging which isn’t heard at all.  

     Another pro-cellphone argument is the ability to summon help in a store in the event of an emergency. As we see in social media today there is hardly a significant event that can take place without someone(s) getting it on a cellphone camera. From natural disasters to vehicle accidents and even active shooters, right or wrong people are going to get video and messages out and post it. The more employees that are allowed to carry their phones the greater the likelihood first responders will be notified quickly from multiple sources in the store. Think about the advantages this could have in the event of an altercation or robbery. Someone is likely to get through to authorities much quicker than if a store phone is the only accessible communication device. 

     As much as they can be a pain in the neck to retailers, cellphones are here to stay. By laying out expectations and policies regarding when they can be used managers can try to manage the use of phones while being flexible in allowing them to be in an employee’s possession. Who knows, such a policy might be a lifesaver someday…literally.   

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Is Pre-Employment Drug Screening Worthwhile In Today’s Culture?

May 3, 2019 by Leave a Comment

There are many ways for store owners to reduce the risk of employee theft and fraud. Background checks supplement interviews and screening questions on a job application. Manager training to know the signs and indicators that a worker may be engaging in theft activity of some sort is another preventative step. Electronic Article Surveillance systems and tags are helpful in deterring shoplifters and dishonest employees. Certainly Closed Circuit Television (CCTV), Public View monitors and mandatory package checks before leaving work all play a part in preventing internal criminal activity. One of the best tools an employer can use to reduce the chance they will even hire a thief in the first place is the use of pre-employment drug screening. The prospective employee would go to the lab, fill the cup and labs would send off the sample to have it checked for illegal substances. That has been the most common of the drug tests and many employers have relied on it to help them keep their stores profitable and safe. 

     Is this still an effective method for owners to use? With states loosening their own laws surrounding marijuana use it is a mixed bag. Not all states are legalizing it and it is still a federal crime to use, grow, distribute or possess it. So if you are in a state where it is still a crime to use marijuana and an applicant applies to a job with your company but he/she comes from a state where it has been “legalized” do you have them take a pre-employment drug test? What happens if they take the test and results show they use marijuana, do you not hire them even though it was “legal” where they came from? This can pose a dilemma for store owners. If you do hire them, do you put yourself at risk for discriminating against someone from your own state who failed and did not get hired based on that result? 

     Leaving the marijuana out of the equation for the moment, there is still room for drug testing in the workplace, both pre-screening and random drug testing of employees. Drug screening can identify other illegal substances in addition to marijuana. According to thebalancecareers.com, “A typical drug test for employment purposes screens for drugs including amphetamines, cocaine, marijuana, opiates, nicotine, and alcohol.” While you may decide to overlook positive results for marijuana you can still turn down applicants for the other drugs. States may be legalizing marijuana but the debates about the safety and effects of the drug on behavior remain a concern. Just because it is legal does not mean you necessarily want someone who uses this drug or any other drug working for your business. Pre-employment drug screening is still an effective tool in your efforts to combat theft and safety concerns. 

     Why test for drugs in the first place? By testing and screening out applicants who test positive you significantly reduce the risk of hiring someone who very well may steal from your store. It may be cash or merchandise but they have a habit to feed and they still have bills to pay and they are not going to feed that habit on a retail job. Working in the store gives them access to money and merchandise that will provide the resources for their addiction. Another reason to test is to keep your store safe. Someone who is illegally using drugs or coming to work under the influence of drugs or alcohol can be a cause of an accident or can be the victim of an injury in the workplace incurred while under the influence. Whether they cause the accident or are the victim of an accident, you can end up paying for it. There is also the safety of your other employees to consider. Someone under the influence of the wrong drugs can be unstable and volatile. What is it that is going to trigger a violent action on their part? Giving them a direction or task they don’t want to do? How about a customer that says something that sets off your employee. There is no place for violence or theft in the workplace and pre-employment drug screening can help prevent both from happening. 

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Vendor Theft: Causes, Effects and Prevention

March 31, 2019 by Leave a Comment

Having worked in retail for nearly thirty years I have found that more people work in the store than just the people directly employed by the store. My encounters have included working with various external vendors. I have worked with representatives for jewelry and accessory servicing, cosmetic reps, snack vendors and even cleaning vendors. I have checked in soft drink vendors and food vendors through our loading dock receiving procedures. Just like our store employees, the vast majority of vendors who service stores are honest and work hard to satisfy their clients. Unfortunately, just as there are in stores there are bad apples for vendors and they can cause shortage in stores through theft, fraud and even paperwork errors.  

     The good news for retailers is that in the big scheme of things vendor theft generally accounts for the smallest amount of shortage. According to the National Retail Federation 2018 National Retail Security Survey, vendor fraud or error accounted for 5.4% of retail shrinkage in 2017 (pg. 5). That said it is still a source of shortage that can be controlled thereby saving stores potentially thousands of dollars a year.  

     So how does vendor theft and fraud happen? Just like any other theft it requires the person committing the crime to have the opportunity to steal, the means to steal an item and the perceived risk of being caught or punished. Just like a three-legged stool, remove one leg and the whole thing falls over. You cannot control whether or not someone has a desire to steal but you do have control over the conditions that make theft appealing.  

     Depending on what the vendor is doing in the store can impact how they might steal from you. Having controls in place in the store and requiring vendors to follow those procedures or controls can influence whether that person decides to attempt to steal. For example, many stores have vendor log books and vendors are expected to sign in when they enter the store. They may even be issued temporary name badges once they sign in. When someone has to register when they enter a building there is a sense of accountability, anonymity is lost.  

     The type of vendor can also play a part in how theft or fraud transpires. I have seen cosmetic vendors in stores with large satchel purses and bags. Their paperwork and checklists are stored in the bags but they also make great hiding places to conceal merchandise if they are stealing. A store should have the same requirements for vendors as they have for their own employees. A vendor should be required to have their bags or packages checked before they leave following a visit.  

     A food or beverage vendor may have empty boxes broken down that they are carting out for reuse. An employee of the store should be inspecting between the boxes to ensure no merchandise has been concealed between the layers. A vendor should also never be throwing out their own trash. Store compactors should always be locked and only a manager or store owner should have access to it. The manager should be the one to inspect vendor trash and throw it away as they look for empty packages that could indicate a theft took place. 

     All store entrances should be protected with electronic article surveillance pedestals. This serves as a deterrent to vendors who may be reluctant to try to walk out with merchandise that might cause an alarm to sound. There are many businesses which set up pedestals at the front entrances and even at employee entrances but neglect to place them at vendor service doors. If a vendor has thoughts of stealing they are looking at the anti-theft strategies and will take notice of unprotected access points. 

     Vendor supplied merchandise should also be detail checked in. Validating what an invoice says is being delivered and billed to a store and what is actually received are important steps in the vendor process. It is possible for a vendor to short an order accidentally but that still counts towards the shortage for the store. A driver can also intentionally short an order if they know the merchandise is not detail checked in. The product that is not brought in can then be sold on the side and the profits pocketed. 

     As I stated in the beginning there are very few dishonest vendors but they do exist. Build strong partnerships with them but remember that some may try to take advantage of you. Make your vendor partners follow the same guidelines that your employees follow. Be clear from the beginning and you will run into few difficulties and you will have a relationship that fosters sales for both parties. 

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A Proper Reflection Of The Past Year Can Make The New Year Even Better

January 1, 2019 by Leave a Comment

It is January and you are ready to get started on your new year. What does the start of a New Year look like for your business? Are you still trying to move out seasonal and clearance merchandise? Are you preparing to trim back payroll by releasing seasonal employees? Maybe you are already thinking about inventory and what you will need to do to prepare for that day. There are all sorts of ways retail owners and managers start the New Year but I would suggest that before you look forward you take time to look back on the previous year. 

There are a couple of reasons I would suggest reflecting on what the past year has been like for the business. First, by taking the time to reflect on the year you can celebrate the store wins with the entire store team. Employees want to know how their contributions have helped the store meet goals that were set. You may have one or one hundred successes to share but your entire team has put in the work and should be given a chance to share in the successes. It can be a simple cake in the breakroom or a small in-store party but let your employees know that their efforts paid off and are appreciated.  

 Another reason for reflection is that you can evaluate what did not go as planned. This is when you pull out planning documents or action plans and look at what goals were not reached. Did you meet your sales goals? Did you make stock shortage objectives? Did you meet your employee turnover goals? If you cannot celebrate an item as a win you will want to move that to the new store action plan for this year. You and your management team will need to consider what can be done differently to achieve the goals you set and missed. This is not a 5-minute task. This will require the team to drill down to the causes that led to a missed goal and then plan how to improve it. Sometimes this can feel personal and everyone needs to leave their feelings outside the room. Approach the problem as a group and find ways to help each other with action items. 

One of my favorite tools for a New Year is what I have adopted from several workplaces, a “What Works/What Didn’t Work” session. I have seen these done by only a management team but the truly effective sessions include team members and hourly staff. The employees will often provide you with insight into problems you did not know existed. Here is an example; you may think you have a good return policy and your return desk employees are happy. You don’t see anything that indicates problems with your refund program. What you may not be aware of is that your service desk employees are unhappy because they feel that managers are not supporting them after they turn down a refund with no receipt. The managers are called when the customer is upset and the manager arrives and tells the customer they “will take care of it”. Sure, the customers are happy and the policies look like they are enforced but the service desk employees feel foolish and undermined. A “What Worked/What Didn’t Work” session can help you see how you can improve policies, services and improve morale. When you conduct one, make sure you also ask your employees for suggestions on how to improve what they think did not work. Don’t let it simply be a gripe session. It also allows you to clarify reasons some policies may be in place that employees were unaware of before the meetings. 

After you have celebrated, evaluated and set new goals you are almost ready to jump into your New Year. Make sure your goals are realistic and create plans that will be effective in achieving those goals. If reducing shortage by .5% is your goal, you may want to install an Electronic Article Surveillance system. If making your hiring process easier and reducing paperwork is a goal, Loss Prevention Systems, Inc. can help you with their Applicant Management Center. If parking lot break-ins are an issue you can request improved lighting from your property management company. If you need help in risk assessment and loss reduction Loss Prevention Systems, Inc. offers a consultation package that involves everything from an onsite visit to a comprehensive loss prevention policies and procedures package. 

Start your year off right with a look back at the previous year. Share wins, evaluate opportunities and work as a team to create plans that will lead to an even better year than last. Make 2019 a year of growth and prosperity and consider taking Loss Prevention Systems, Inc. along as a partner!

 

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Resolved Or Solved? How Planning Can Make New Year’s Resolutions Work

January 1, 2019 by Leave a Comment

Have you ever noticed how we all anticipate a New Year will bring new and exciting things into our lives (or businesses) but after the first month we often realize that nothing is new or improved or better? In fact, we may be disappointed as the year progresses that problems we hoped would be resolved (read, “magically disappear”) are still there. We make resolutions at the beginning of the year that are meant to help “improve” or “fix” something we know is an opportunity but then we slide back into our routines and those “problems” don’t get any better.

     In retail, those problems may involve personnel issues such as hiring and retention. Concerns may be for store profitability including expenses, sales, and shortage. Maybe concerns are over what may be classified non-controllable expenses, building rent, taxes, etc. Wishing problems away is not a solution nor is a resolution. If you want to resolve to solve problems you have you need to create an actual action plan and then take a partner(s) to stick to it, often one of your store managers or department management team. As you look at the areas of opportunity and break them down you can find that correcting one area can make a significant impact on other areas. Let me give you an example of what I mean.

e.g You identify that you have an issue with excessively high merchandise shrink.

      You need to identify all of the possible causes of the shortage problem.

  1. Do you use retail anti-theft devices?
  2. If you use a Sensormatic security system are you tagging everything?
  3. What areas are your highest shortage departments and are they vendor serviced?
    • If they are vendor serviced are you checking in and out vendors?
    • Are you improperly tossing out of date merchandise rather than receiving vendor credits?  
  4. Is employee theft causing shrinkage you haven’t seen?
    • Do you complete pre-employment background checks before hiring?
    • Do you require pre-employment drug screening?
    • Do you know the signals to look for that would indicate an employee may be stealing?
  5. Do you control your compactor and who throws out the trash and if you have a baler who is crushing cardboard?
    • Employees and vendors who are stealing and have access to a compactor will toss out the empty packages they would otherwise leave behind.
    • Uncontrolled compactors mean anyone can throw away anything that looks like trash but some small items can be overlooked and thrown away and cause a shortage.

These are not all of the contributors to a shortage. You can continue to drill down and I would encourage you and your team to do so. The project doesn’t stop there. Once you have identified the issues you need to create an action plan to address each concern. The plan should also include benchmarks or measurements that will show you are doing what you said you would do. There must also be deadlines for completion.

     There are areas that will cross over and can be beneficial to each section. Let’s say that you have focused on shortage and you also believe you have a hiring/retention problem. It seems people are going in and out like a revolving door. You have to ask yourself are you hiring the right people in the first place. If your employees keep leaving it could be they have stolen from you to get what they want and they are leaving before you catch on to them. If you start doing background checks you will be more selective in who you are bringing on your team. You may have been hiring a lot of people with criminal records or spotty work histories. Being selective and hiring the right people can also build a more dependable workforce. This leads to improved morale, more initiative and a better work ethic overall. Improving your hiring can improve shortage results due to dishonest employee activity.

     Another example of crossover would be compactor controls. Start regulating who is tossing out the trash and you impact retail shrinkage but you may also find that merchandise that was being overlooked is now being stocked more carefully. Overlooked items are getting back on the sales floor. Not only do you reduce shortage you improve sales.

     Wishing the New Year will bring improvements is no way to operate a business. Planning and follow through on those plans will bring about the positive changes you want to see. Resolve that 2019 will be a year of growth and profitable sales! Happy New Year!

          

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New Year’s Resolutions That Help The Environment And Can Keep Stores Profitable

January 1, 2019 by Leave a Comment

It’s 2019 and time to make some New Year’s resolutions! We all know how easy a resolution can be to make but they are hard to keep. We also know that it is just as easy to break a resolution but are there resolutions a store owner can make that would benefit the store AND benefit society? I think one resolution that would be mutually beneficial for both would be the implementation of environment-friendly policies and procedures. We are talking about sensible measures that would appeal to anyone on either side of the political spectrum. Right now there is a big push for the elimination of plastic shopping bags. There are also those opposed to going back to paper bags. What could the solution be? Try encouraging the use of recyclable, reusable shopping bags for your customers. You make those opposed to one-time use bags happy and you save money on the need to regularly purchase more shopping bags (which can be a rather pricey supply on your monthly expense report). To implement this type of change you would want to have reusable bags ready for your customers and you might even give them away for the first few weeks you start the program. After that, you might give customers a small discount to customers who bring their own bags, say 1% on every transaction.

     Problems that may arise by allowing recycled bags into the store. The first concern is the potential for increased shoplifting. Inviting customers to bring their bags into the store to bag groceries is going to make shoplifting that much easier. Thieves already walk by unattended cash registers to pick up plastic shopping bags as they enter the store. They fill them up, look like any other customer who has made a purchase at an in-store terminal and they leave. Most customers are honest but I would remind readers that one of the necessary ingredients for shoplifting is opportunity. Without opportunity, some people who may be tempted to steal for a thrill are kept in check. You provide opportunity by permitting reusable bags and some will take advantage of it. You also have to think, are the bags only allowed at the checkout stand? How do you keep shoppers from filling them up as a convenience rather than using a shopping cart? How do you monitor the shoppers for those who may be stealing and those who are simply picking up merchandise for purchase? It can lead to problems for store owners.

     There is a way to allow the use of shopping bags and minimize the risk of increased shoplifting and that is the installation of an electronic article surveillance system (EAS). If you are going to resolve to help the environment you can still do it just by adding an EAS System in your store if you don’t already have one. You tag all of your merchandise with EAS tags or labels depending on what the merchandise is or how you strategize your theft prevention procedures. If a shopper has concealed merchandise in a bag they brought in and did not pay for it the alarm is going to be activated and your employees will respond to it.

     Since we are on the topic of being environmentally responsible it is important that retailers know that many EAS tags are built out of recyclable materials. Hard tags can be used multiple times to tag and re-tag merchandise thereby saving on the need for constantly purchasing new tags and since they are recyclable they help the environment. It should also be noted a lot of Sensormatic systems help to reduce power consumption. When the systems are not in use (during non-working store hours) they go into a power saver mode. Stores save money and wasted energy. The use of EAS loss prevention equipment saves stores money by preventing theft and it allows stores the ability to appeal to their environmentally focused customers thus driving sales.

     Another environment-friendly step you can make as a retailer is to look at recycling those cardboard boxes your merchandise is shipped in. A cardboard bale can bring in anywhere from $10 to $20 a ton. If this does not seem like a cost-effective move for your store you could try partnering with a neighboring store and combine efforts. It isn’t a lot of money but it does keep cardboard out of landfills and you can advertise that to your customers.

     Resolutions may not be easy to keep but once you start down the road of using merchandise protection and you see the money you save in shortage and how easy it is to implement you won’t find it difficult to stay on track. In 2019, resolve to make some changes that will help the environment and make your store more profitable at the same time.

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Loss Prevention Systems For The New Year

December 12, 2018 by Leave a Comment

For a loss prevention officer, the holiday season is a hard time to be jolly when the busiest shopping season of the year brings with it its shoplifters, crime, and theft.  During the holiday season, the number of incidents involving shoplifting increases considerably, and the losses the store suffers can be devastating to their bottom line.

For any retail store in the United States and across the globe, having a loss prevention system in place or a loss prevention officer in their store can be the difference between having profits or losses during their fiscal year. 

According to recent studies, more than half of retail stores in the United States have stopped investing in their loss prevention teams or systems even though their inventory shrink rate has seen an increase in the last year.  The inventory shrink rate takes into consideration the following:

  • Shoplifting
  • Employee theft
  • Vendor fraud
  • Administrative and paperwork errors

Shoplifting theft accounts for almost 40% of the total theft a store experiences, and even though the amount an employee steals can surpass that of the common shoplifter each instance it happens, the shoplifting theft can be considerable every year.

According to many pieces of research, retail stores lose approximately $35 million a day due to shoplifting or $48.9 billion in a year. Those detrimental statistics in the retail industry are worth considering when many stores and businesses decide whether to invest in a loss prevention system or a loss prevention team to combat the shoplifting in their store.

A loss prevention system expense can be recovered within a short period of time, and if your losses are increasing each year, the time you will recoup the money invested in the system shortens considerably. 

The introduction of a loss prevention system in the store allows your employees to dedicate more time with the customers entering your store, than attempting to catch the shoplifter. The system also allows your store to be protected and send a message to the shoplifters. Shoplifters know where and which stores to target.  If you are a store that doesn’t prosecute shoplifters or doesn’t have a loss prevention team or system, you are vulnerable and can become the target store for many of these shoplifters.

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Hiring Well For The Holiday Season

November 19, 2018 by Leave a Comment

For the retail industry and small businesses in general, the holiday season has started, and for them, this season can be a financial boost for their business.

The significant change in sales, profits, and employment take a front seat during the holiday season, and it can be a breaking or making point for many businesses across many industries.

By November, the retail industry has hired many part-time sales personnel to help with the holiday season, expecting those employees will be ready when black Friday sales start.   Many of those businesses will let go many of those employees, but some of them will stay with the business well after the season is over. 

The benefits associated with keeping those employees on payroll are many, but most importantly, it is the expense associated with hiring new employees every few months that make sense. Many businesses strive to hire quality employees and can see the benefit in training them and keeping them well after the holiday season is over.  The expense of hiring new employees regularly makes no financial sense for them considering the rise in costs associated with it.

According to the Society for Human Resource Management (SHRM), the cost of hiring a new employee is $4,129.  Not only that,  but it also takes weeks for those employees to be ready to perform their job well, and if not trained properly, the cost of retraining puts a financial strain in the business and their profits.

When paying for a background check before hiring a new employee, or for proper training the first time around, the costs associated with acquiring quality employees can become minimal if done properly the first time around. 

Many businesses now a day hire new employees constantly, never training them well and getting rid of them before their first paycheck arrives.  That’s a very costly way of acquiring employees or retaining the ones they have, and acquiring good employees using this method is riddled with problems from the beginning.

A business needs to invest in properly hiring and training their new hires.  The financial benefits will follow for the business.

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Strategies to Keep Black Fridays From Becoming Bleak Fridays (A Focus on Sales, Safety and Security)

October 31, 2018 by Leave a Comment

Black Friday and the holiday shopping weekend has generally been the time of the year that most retailers are excited about. This is the time when shoppers are going to pull out their wallets and spend money. Deep discounts, doorbusters, even gift bags for the first customers, have been used to entice shoppers to visit stores early. It has been so successful as a marketing tool that stores have even advertised early Black Friday sales in JULY! Unfortunately, it seems that there has been a dark cloud overshadowing this weekend and it is more ominous each year. This cloud is one that can turn a Black Friday into a Bleak Friday if a store owner isn’t prepared for it.

     The black cloud involves the safety and security of customers and retail sales for the store owners. There are factors owners must take into account to keep that cloud from raining on a weekend that should be making shoppers happy and keeping registers ringing. As a Loss Prevention Manager, I have seen to it that my stores have remained safe during the Black Friday weekend but I have followed incidents at other stores where things turned ugly. Customers have gotten hurt rushing into stores. People have fought over doorbuster items that were limited in quantity. I have had to intervene when shoppers argued over not receiving a raincheck for a one-time purchase item. I have also worked a Black Friday when all of the registers went off-line and customers became angry and abandoned shopping carts. All of these can have a negative impact on sales and hamper the weekend that should be one of significant profits for a store.

     Here are some suggestions for preparing your store and employees for the event:

  • One of the things that set customers off is waiting in a line only to find out that a particular doorbuster is sold out. If you have some item you expect will draw in customers but there is a limited quantity, have a ticket for each item. Have someone go through the line as it forms and ask who is there for that item. Pass out the tickets and set aside enough to fill those orders. Continue to do this until you open the doors. If you run out of tickets before you open the doors be honest with the customers who are continuing to walk up and let them know you are out of that item.
  • Consider hiring a security company to provide a presence at the front of the stores to help keep order. A lot of altercations begin outside when people who have formed orderly lines and have waited patiently believe others are cutting in front of them. They are also a great presence to keep shoppers safe as they leave with their purchases to go to their cars. If you don’t want to hire security you can see if local police are willing to make frequent drive-by’s. Another alternative is to have two or three employees mingle with the line, talk about the sale items and even hand out store maps where specific sale items are located.
  • Check all of your point of sale equipment at least a week in advance to try to ensure there are no equipment failures on Black Friday.
  • Have a technician test all of your electronic article surveillance equipment to minimize false alarms and reduce the opportunity for theft to take place.
  • A lot of cash transactions take place on this holiday weekend and it is a good time for counterfeit bills to be passed. Be sure cashiers are using counterfeit pens for $50 and $100 bills. If possible a counterfeit bill detector for each point of sale is a better solution. Know that if you take counterfeit bills your store is not reimbursed or covered by your financial institution.
  • If your store happens to use display cases for some high ticket items, be sure more than one employee is carrying keys to assist customers and minimize wait times (also consider all of the retail anti-theft options available from Sensormatic that can improve security while enhancing sales).
  • Think about offering free coffee or tea to patrons who may be waiting outside for the store to open. You would be surprised at the positive response you will get from shoppers.

By taking the time to prepare in advance and plan out your Black Friday weekend you can minimize safety and security risks. The same planning will boost sales and ensure that your business truly experiences a very profitable holiday.

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